Spartan Ventures
A modern structure for Spartan Athletics
Spartan Ventures is a new non-profit, tax-exempt corporation created to advance, promote and support Michigan State Athletics, strengthen long-term competitiveness, expand opportunities for student-athletes and bring an innovative business approach to benefit fans, partners and campus and community stakeholders.
Momentum + Media
Spartan Ventures in motion
Spartan Ventures launches a new era for Spartan Athletics
Spartan Ventures officially launched on July 1, creating the structure which will provide the resources MSU Athletics needs to succeed now and for years to come.
Read Article (opens in new tab)Michigan State Athletics, MSUFCU Announce Groundbreaking Jersey Patch Partnership Agreement
Michigan State Athletics and MSUFCU have announced a groundbreaking 10-year jersey patch sponsorship, further strengthening a dynamic partnership that is interwoven between the two organizations.
Read Article (opens in new tab)Board of Directors named
Spartan Ventures seats a seven-member board to provide strategic oversight, fiduciary responsibility and disclosure.
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Innovation & Alignment
Spartan Ventures positions itself to operate with strategic innovation while remaining connected to Michigan State University's values and the collegiate model.
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Operational Flexibility
A non-traditional structure with private-sector advantages and the ability to move with greater agility.
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Enhanced Support for MSU Athletics
Enhanced revenue generation activities by Spartan Ventures and its subsidiaries will support all sport programs and internal MSU Athletics student-athlete support units (sports medicine, compliance, etc.) which will remain under university oversight.